Thursday, August 30, 2007

Monkey See, Monkey Do

Duration: 02:38 minutes
Upload Time: 07-06-21 08:22:32
User: wallyworld
:::: Favorites
Description:

Real title "Children See, Children Do" - a powerful Australian PSA in the running for a Gold Lion at Cannes International Advertising Festival this week. The TV/cinema campaign links with http://www.childfriendly.org.au, in which NAPCAN provides resources for positive parenting. NAPCAN hosts Children See Children Do as a 3.88 mb WMV video. The Children See, Children Do campaign was developed pro bono at DDB, Sydney, by creative director Matt Eastwood with creatives Charlie Cook and Simon Johnson, and agency producer Sean Ascroft. Filming was directed by Sean Meehan at Soma Films who host Children See Children Do as a 5.56 mb SWF video. Editing was done at Winning Post, who host Children See Children Do as an 11.9 mb quicktime video. NAPCAN worked with DDB to raise awareness of all adult Australians that responsibility for children's wellbeing goes beyond parents and child care professionals. Children's Guardian were involved in filming to ensure that children were not exposed to harm in any way. The domestic violence had adults and children filmed separately then placed together in post production. The girl with the cigarette had her cigarette and smoke added to her shot in post production. There are two songs used in the NAPCAN ad. The Soma Films online version has "Rabbit in your headlights", sung by Thom Yorke for Unkle. The NAPCAN online version has a song, written and performed for the campaign, with the lyrics, "It looks like rain again today, dark clouds gather, fill the sky. Don't know how to talk to you, just know how to say goodbye."

Comments
amw9593 ::: Favorites
that's just said show good influnace people
07-07-19 15:57:59
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amw9593 ::: Favorites
agree
07-07-19 15:54:52
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masmike7065 ::: Favorites
Sad but true. Tell it like it is.
07-07-16 00:23:54
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wallyworld ::: Favorites
Didn't get up. A pretty ordinary ad for DOVE won the gold - showing how advertising manipulates womens photos to conform to an idealised beauty. Used time exposure - nothing out of the box in my opinion.
07-07-01 11:31:07
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conibonjovi ::: Favorites
So how did it get on Wally?
07-07-01 10:14:52
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QuarksAreStrange ::: Favorites
Parental guilt-trip 101. hehe
07-06-24 03:34:14
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R4ndomCrap ::: Favorites
intense
07-06-23 23:28:57
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joelthepizzaguy ::: Favorites
That is one of the best films I've seen on here. So true...
07-06-23 22:33:56
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simplyimproper ::: Favorites
amazing, wonderful work
07-06-23 01:42:30
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wallyworld ::: Favorites
I'm hoping it wins Gold at Cannes this Sunday. My favourite bit is the kid in the car giving the finger.
07-06-22 18:27:04
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